Privacy Policy
Privacy Policy
The Prince
Effective Date: June 2026
At The Prince, we respect your privacy and are committed to protecting your personal information. This Privacy Policy explains how we collect, use, store and protect your data when you visit our website and purchase products from us.
1. Information We Collect
When you use our website, we may collect the following information:
Personal Information
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Full name
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Email address
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Telephone number
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Billing address
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Shipping address
Payment Information
Payments are processed securely through trusted third-party payment providers.
The Prince does not store your complete payment card information.
Website Usage Data
We may automatically collect:
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IP address
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Browser type
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Device information
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Pages visited
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Time spent on the website
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Referral sources
2. How We Use Your Information
We use your information to:
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Process and fulfil orders
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Provide customer support
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Send order confirmations and shipping updates
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Improve website performance and user experience
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Prevent fraud and security threats
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Send promotional communications (only if you have opted in)
3. Legal Basis for Processing Data
Under the UK GDPR and EU GDPR, we process personal data on the following legal grounds:
Contractual Necessity
To fulfil your order and provide our services.
Legitimate Interest
To improve our website, customer experience and business operations.
Consent
Where required, such as for email marketing communications and certain cookies.
Legal Obligations
Where we are required to comply with applicable laws and regulations.
4. Data Retention
We retain personal information only for as long as necessary to:
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Fulfil customer orders
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Meet legal and accounting obligations
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Resolve disputes
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Enforce agreements
When data is no longer required, it is securely deleted or anonymised.
5. Cookies
Our website uses cookies and similar technologies to improve your browsing experience.
Essential Cookies
Required for website functionality, shopping cart operations and checkout processes.
Analytics Cookies
Help us understand how visitors interact with our website.
Functional Cookies
Remember preferences such as language and browsing settings.
Marketing Cookies
May be used to display relevant advertising and measure campaign effectiveness.
You may disable cookies through your browser settings, although some website features may not function correctly.
6. Sharing Information
We do not sell personal information.
We may share data with trusted third parties including:
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Payment processors
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Shipping and logistics providers
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Fraud prevention services
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Marketing and analytics providers
Information is shared only when necessary to provide our services.
We may also disclose information when required by law.
7. Data Security
We implement industry-standard security measures designed to protect your information from:
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Unauthorised access
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Disclosure
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Alteration
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Misuse
Although we take reasonable precautions, no online transmission or storage method can be guaranteed to be completely secure.
8. International Data Transfers
As part of our operations, your information may be transferred and processed outside your country of residence.
Whenever data is transferred internationally, we ensure appropriate safeguards are in place in accordance with applicable data protection laws.
9. Your Rights
Depending on your location, you may have the following rights:
Right of Access
Request a copy of your personal data.
Right to Rectification
Request correction of inaccurate information.
Right to Erasure
Request deletion of personal information where legally applicable.
Right to Restrict Processing
Request limitations on how your information is used.
Right to Object
Object to certain processing activities.
Right to Data Portability
Receive your data in a structured format.
To exercise any of these rights, please contact us.
10. Marketing Communications
If you subscribe to our newsletter, we may send updates regarding:
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New product releases
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Special collections
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Exclusive offers
You may unsubscribe at any time using the unsubscribe link included in our emails.
11. Changes to this Privacy Policy
We reserve the right to update this Privacy Policy at any time.
Any changes will be published on this page and become effective immediately upon posting.
12. Contact Information
If you have any questions regarding this Privacy Policy or your personal information, please contact:
The Prince
"A tribute to greatness. A collection built on legacy."